The use of Emoji in marketing activities can enhance the appeal of these activities and bring them closer to the younger generation. Whether emoji's advantages in emotional expression can be used to measure users' emotions.ġ. The impact of Emoji in marketing activities.ģ. Different platforms, cultural backgrounds, linguistic environment and personal characteristics are found to have effects on emoji preferences.ġ. Emoji can make up for the lack of non-verbal clues in CMC, help user convey emotions and meanings and promote online social interaction.Ģ. The effect of emoji on the user and emoji preference in different contexts.ġ. The role of emoji in computer mediated communication.Ģ.
Some potential applications of emoji, such as enhancing password security, are proposed.ġ. A variety of modality transfer and sentiment analysis algorithms have been developed.ģ.
A series of emotional and semantic lexicons of emoji have been build.Ģ. Using emoji for optimizing computer systems.ġ. Using emoji for emotional analysis of online data.Ĥ. Switching between emoji and other expression modality.ģ. Analyzing emotional and semantic meanings of emoji using big data.Ģ. This paper reviews the developmental history and usage of emoji, details the emotional and linguistic features of emoji, summarizes the results of research on emoji in different fields, and puts forward future research directions.ġ. The research on emoji has become a hot topic in the academic field, and more and more scholars from the fields of computing, communication, marketing, behavioral science and so on are studying them. They not only have unique semantic and emotional features, but are also closely related to marketing, law, health care and many other areas. As a result, emoji, which are a set of expression symbols, came into being.Įmoji are used more and more frequently in network communication, and the way they are used is becoming more and more diversified as well. These expression symbols make up for the lack of non-verbal cues in CMC (Tossell et al., 2012 Negishi, 2014), and are very well-suited for social media communication (Barbieri et al., 2016c). To address this problem, communicators have devised new non-verbal cues, such as capitalization as a substitute for shouting, multiple exclamation points for excitement, and expression symbols for facial expressions (Harris and Paradice, 2007 Riordan and Kreuz, 2010). However, the lack of non-verbal cues such as facial expressions, intonation, and gestures in CMC can affect the transmission of information (Archer and Akert, 1977). It has many advantages, including enhancing the continuity of individual communication (Juhasz and Bradford, 2016), improving the quality of relationships (Pettigrew, 2009 Perry and Werner-Wilson, 2011), and strengthening emotional communication (Derks et al., 2008b). With the widespread application of computing and the development of technology, computer mediated communication (CMC) is infiltrating daily life to a greater and greater extent.